This fall, our biggest goal was to get the company off the ground. With that in mind, we did our best to keep things simple in order to grow while remaining loyal to our purpose. Trying to start a company with next to nothing presented us with two options: cutting back or cutting costs—and cutting costs would have meant uprooting everything we aimed to build in the first place. That being said, we're only just beginning and can’t wait to grow and unveil more for you all every season.